![]() “Poor user experiences inevitably come from poorly informed design teams.” - Jared M. You can find our everything you need once we launch the beta.You need to be a scientist You need infrastructure (equipment and a special room). ![]() One methodology is better (quant or qual).Casual research: “Why is this happening?”.Evaluative research: “Are we getting close?”.Descriptive or explanatory: “What and how?”.Generative or exploratory research: “What’s up with…?”.Not asking people what they like (or hate).Design research - Studying about design itself or the end users.Applied research - Borrows ideas and techniques from pure research to serve a specific real-world goal.Pure research - Is carried out to create new human knowledge based on observation or experimentation.Personal research - Finding information for yourself (Google searches).And now, these are the summary per chapter in “Just Enough Research”: CHAPTER 1 - Enough is Enough ![]()
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